What does W3i do?

W3i creates value by connecting people to applications.

We do this in three ways:

        I.            We help application publishers with consumer demand make money by presenting offers for other relevant applications during the installation process. 

      II.            We use this application demand as consumer traffic for our clients seeking increased distribution for their applications that have an economic model sufficient to pay for distribution.

   III.            We give users the opportunity to install applications by accepting additional, relevant applications during the installation process.

 

So, if a company has a lot of web traffic with demand for their free applications, we help them monetize that traffic.  And/or if a company has a strong economic model, we provide significant traffic to help them increase distribution.  Users win by getting useful applications if they so choose.

 

How do you do that exactly?

Over the past 9 years, we have developed a proprietary installation management system called InstallIQ.  InstallIQ allows us to bring the different needs of various business partners together using a network approach.  We call this W3i’s Application Network.

        I.            InstallIQ manages the installation of applications for publishers with user traffic needing revenue and while doing that, offers the user additional applications if they so choose. 

      II.            These additional applications are the “product” of a different client that has an economic model that can pay for each installation.

   III.            The payment goes toward meeting the monetization needs of the publisher.

    IV.            The consumer traffic generated by the publisher meets the distribution needs of the paying client.

      V.            The user gets the application they want for free and the opportunity to review additional applications.   

 

We keep part of the payment as a fee for bringing the transaction together as well as services including targeting, reporting, and creative along with dedicated, consultative account management . 

 

The transaction amounts aren’t very large, but we do this hundreds of thousands of times per day!  And we are growing because we have discovered The Solution to three big questions on the Web for application developers: 

 

        I.            “I’ve created something that internet users want, but how do I make any money?”

      II.            “I’ve figured out how to make money on each installation of my desktop/browser application, but how do I get effective distribution to increase my installations?”

   III.            “I want useful applications for free.”